Skip to comments.Heineken USA Expands Distribution of Its 5L DraughtKeg Draught Beer System
Posted on 03/30/2006 12:05:54 PM PST by Sax
Heineken USA Expands Distribution of Its 5L DraughtKeg Draught Beer System Thursday February 2, 12:18 pm ET Importer Continues to Lead with Packaging Innovations
WHITE PLAINS, N.Y., Feb. 2 /PRNewswire/ -- In response to growing demand from consumers for its new portable draught system, Heineken USA today announced plans to expand distribution of the 5-liter Heineken DraughtKeg to 26 states in the U.S., representing 80% of annual Heineken volume. ADVERTISEMENT
The expanded distribution strategy, which will be achieved by March 1st, underscores the popularity of the disposable draught-beer system introduced to U.S. consumers in April 2005. Heineken USA's parent company, Heineken International B.V., has already launched the DraughtKeg in France and Taiwan with additional market introductions to follow. The DraughtKeg allows consumers to enjoy high-quality draught beer wherever and whenever they choose.
The 5L DraughtKeg improves upon the 4.75-Liter DraughtKeg launched by Heineken USA in early 2005, offering consumers fresh draught beer with increased portability and convenience at the same price point as the smaller-volume package.
"Imagine being able to draw a perfect pint of Heineken in your own living room or serve it at your own backyard barbeque," said Don Blaustein, Vice President, Corporate Sales, Heineken USA. "Well, our DraughtKeg allows our customers to do just that and shows just how committed we are to developing the products they want. We found a way to improve upon an already exceptional package with the 5L and, with advanced technology at the same price point as the 4.75L, offer true convenience -- and value -- to our consumers."
Added Andy Glaser, Heineken Brand Director, Heineken USA, "Packaging development and innovation remain a vital component of Heineken's overall growth strategy. The DraughtKeg furthers this effort by providing consumers with the highest quality draught beer package during key consumption occasions."
The Heineken DraughtKeg is an integrated pressurized and disposable system with mini tap components in a lightweight steel keg. After being pre-chilled at 40 degrees Fahrenheit, consumers can simply click on the easy-to-install tap tube and draw a fresh Heineken draught.
Inside the keg is a unique and patented carbonator pressure unit, releasing CO2 to keep the pressure at 1 bar. This allows for a crisp quality beer with the right head of foam and the right 'bite.' The constant pressure also allows the beer to be dispensed through a tap tube on top.
The system weighs 12.1 lbs and contains 5 Liters of beer. The beer stays fresh for 30 days after tapping, right down to the last glass. On average, 21 8-ounce glasses can be dispensed
So about 6 nomral man glasses.
Sounds like a good idea. Too bad it's filled with Heineken instead of a good beer.
Yes, put some good beer in those things and we're talking quite the novelty.
Looks tall, can it be laid on its side?
I haven't tried, but I would guess so since it's pressurized. I think you'd need to rotate that nozzle so it points down too(not sure if it rotates.)
Yep, I wonder if it's a skunky as it is in the bottle?
These have been popular in Europe for years. I used to get these in 4 and 5 liter cans 25 years ago. Of course, back then they were not export beer, but the real thing. My favorite was Paulaner, out of Munich.
OK, so there's lunch. When do we start drinking real beer?
Yup, I've been tapping it into pint glasses. Eight oz. cups are for coffee.
I'd like get one filled with Fullers ESB or something like that.
Weren't those just gravity kegs that allowed the beer to just drain out of at tap at the bottom?
When Looter Guy finishes a dozen or so, he can strap them to plywood and paddle around in his new pimped out Heineken pontoon boat.
or 10.5669 pints
Told my wife I was just going to have one beer... she was a tad pissed.
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